Sina's LITE Weibo Desktop API is Launching

Sina recently released a new version of Weibo software for traditional desktop OS, which offers a lite and clean user experience, alike the Apple's iOS. The new software is assigned a lovely name: Murmur.

Weibo is one of the most popular social media in China, the Chinese localized version of "Twitter". But recent survey revealed that Weibo users are less active this year. Upsangel opines that there may be several reasons lead to the cooling down:

• the degrading user experience due to Sina's recent steps to monetize Weibo by poping more advertisements
• the confrontation of Weibo's rival: Weixin by Tecent.